Table of content
Executive Summary 3
Business Description 5
Products and services 7
Market Research 9
Competitor Analysis 12
SWOT Analysis 13
PEST Analysis 14
Sales and Marketing Plan 15
Operational Plan 17
Management and Structure 21
Financial Plan and Projections 22
PATILAD Farms is involved in Cassava cultivation, Processing, Packaging and marketing to Nigeria and the international market. We process Cassava into Cassava Chips, Cassava Flour, Cassava starch and Garri fortified with vitamins. Our vision is to be among the top 3 Agricultural processing company by 2025.
The objective of the enterprise is to process the increased output of fresh Cassava into High-Quality Cassava Flour, Garri, Cassava chip for industrial purposes and individual use. The production of HQCF will give Cassava farmers ready-market for their excess production hence improved incomes. The business will help reduce post-harvest losses and encourage primary processing of fresh Cassava into chips at the village level
The business is owned by Dayo Adetiloye with over 15 years’ experience in integrated Cassava farming.
The project set up cost is N10 million using imported machines. The project is very profitable. With aggressive marketing strategies, good management and export-oriented, the payback period would be less than 2 years. The return on investment is very encouraging at 25 per cent of profit.
We forecasted a 40% market share. The business will generate a very high gross margin and a modest net margin after year one and comfortable margin after year three. By year three the business will have developed a respectable yearly net profit.