Table of content
Executive Summary 4
Business Description 7
Products and Services 11
Market Analysis 13
Competitor Analysis 15
Sales and Marketing Plan 16
Operational Plan 22
Management Plan 25
Financial Plan and Projections 27
PATILAD Catfish Farm is a start-up catfish Farm that will be involved in production and processing of quality and affordable fresh table-sized catfish and other semi-processed catfish derivatives targeting consumers in southwest Nigeria and will be located in Osogbo Osun state.
PATILAD Catfish Farm will be established as a limited liability company owned by Dayo Adetiloye, Kemi Awe, and other investors. The farm will be managed and directed by Dayo Adetiloye, a veteran in the Agric industry with 8years experience and Kemi Awe, an experienced Agro-allied specialist with over 15years experience.
Products and Services
PATILAD Catfish Farm will sell Catfish products, including fresh table-sized catfish and other semi-processed catfish derivatives.
We also offer Kill–‐Cut–‐Wrap–‐Freeze (KCWF) services (e.g., traditional cuts in paper or cryovac packaging). Our products are hygienic, rich in protein and of high quality. We produce, process and package to meet standard organization of Nigeria and international standard.
Nigeria as the largest nation in African presently consumes about 1.5 million MT of frozen chicken annually and more than 60% of the chicken consumed in Nigeria is imported.
According to The Fish Farmers’ Association of Nigeria (FFAN), 1.2 million metric tons (MT) of frozen fish valued at N660 billion was imported into the country in 2014 alone and this was four times higher than what was produced locally, and exceeding the current industry capacity.
Competitors for PATILAD catfish Farm includes Choice Farms, Best Foods Global, Meat World Foods, Chi Farms, Obasanjo Farms.
PATILAD catfish Farm will establish its competitive edge through the expertise of its founders.
PATILAD Catfish Farm seeks N5 million in long-term financing to cover start-up costs, equipment, building expenses, and working capital.
Funding for the launch of the business will be provided primarily by equity from the partners and investors.
The business will reach positive cash flow in its 10th month of operation, allowing for expedited repayment of its loan obligations, as well as for dividends to be paid to the owners. Revenue will top N27 509 500 and gross margin will reach about N11 003 800 in the 1st year of operation.