Table of Content Pages
Executive Summary 3
Business Description 9
Products and services 9
Competitive Advantage 12
Market Research 15
Competitor Analysis 15
Sales and Marketing Plan 16
Operational Plan 17
Business Risk 20
Management and structure 20
Financial Plan and Projections 21
Patilad Cleaning Service (PCS) is a sole trader, start-up enterprise, to be established in Rumokuro Port-Harcourt. PCS is a new cleaning service specializing in office and home interior and exterior cleaning.
We do thorough cleaning of both old and new buildings inside out. From the window glasses, to tiles, furniture, toilets, kitchen and what have you, all is thoroughly cleaned with our special eco-friendly and effective cleaning agents with well-trained staffs.
We also make use of quality and standard sets of equipment to render a satisfactory job. To that end, PCS seeks funding for equipment and initial operations of the business.
The business offers home and office cleaning, floor treatment, carpet cleaning, and window cleaning for households and businesses within Port Harcourt.
The business was founded by Dayo Adetiloye, a cleaning industry professional with decades of collective experience, who have pooled his resources to develop a new strategy for reaching and serving business clients.
The business will operate out of a central office and storage facility and use the labour of trained cleaning crews to serve clients.
Services offered will be based around basic home and office cleaning scheduled on a monthly basis, which will be offered with extreme care for the client’s privacy, security, and assets. Additional services will be sold to the same clients to deepen their relationship with PCS.
The market currently consists of 40,000 small, medium, and large homes and office businesses. Healthy growth is expected for this market, especially for medium class earners and small to medium scale businesses which will be the initial target market for the business.
Focusing on these categories for a start, helps to establish the reputation of the company by working with a variety of clients and will force the streamlining of operations.
We project solid Net profits in the first year. Third year Sales and Net Profits increase significantly. We forecasted a 40% market share.