|Table of Content||Pages|
|Products and services||9|
|Sales and Marketing Plan||16|
|Management and structure||20|
|Financial Plan and Projections||21|
2. Business Description
PATILADDry Cleaners is a modern garment care facility with the capacity to cater to 1000 households and over 10tonnes of garments capacity daily. We specialize in all garment types, handling them professionally, and delivering swiftly. We will be providing that service to our clientele, in a beautiful, intimate setting that is appealing and portrays our brand’s quality. We will be offering both home delivery service or wait and get. We are located in the heart of Rumokuro Port-Harcourt, a commercial center of the commercial city.
The business is new. The Laundry will be registered with corporate affairs commission of Nigeria (CAC).
Form of business: A sole proprietorship.
Owner of business: DayoAdetiloye
State of business: New business
Opening days: 24Hrs
Business Development Consultant: OyebadeAdejumobi (MBA) Hundred and five Academy
Legal Adviser: BarristerOyewumi Oyewuni&Co
Board of Directors: Oyeyemi Femi, KemiAribisala, FunmiOyetunde
Our vision is to be a household name in the garment care, laundry/Cleaning, and Janitorial Services service in Nigeria.
To render contemporary and specialized Cleaning and Janitorial Services, laundry services, to deliver prompt, convenient, and quality service that stands out from every other dry-cleaning services.
To give maximum attention to each client through qualified staff and excellent customer care services.
· To attain 30% market share by the end of the first year
· Excellent customer services and quality care
· To maintain a right standard in our given community
· To have over 1000 registered clientele in the first year and more than double this size in two years
· To maximize profit by creating value
· To offer a 24/7 service.
· To service more customers through a comprehensive sales strategy
· Consistently improve on productivity.
· To establish our presence in each major city in Nigeria.
We are tough on stains, delightful to our clientele
· Company registration completed
· Renting of factory space completed
· Purchase of equipment and chemicals completed
· Purchase of vehicle in progress
· Employment of staffs in progress
· Advertisement in progress
· Grand opening of our center in progress
KEY TO SUCCESS
· Our Environment
Our environment is specially designed to make our customers very comfortable, you can sit down and watch movies, or play games while we dry-clean your wears.
· Targeted Advertisement
Our business is entering the first year of operation therefore a comprehensive and targeted marketing strategy will be the key to success of the business.
· Satisfied Customers
we are targeting customers who have money and want to be provided with a high quality service; therefore they will only use this service if they are entirely satisfied. Hours of operation must be convenient and service completion must be timely in order that customer are not harried after a long day working.
PATILAD Drycleaners, are experienced staffs, who truly portray the excellent brand we are, they have mastered the art and act of garment care, and customer care.
3. Products and services
We offer standard professional dry-cleaning services for all kinds of garments.
Free home pickup and delivery service, coming to customers ‘houses between 6 pm-9 pm three times per week. We provide convenience and high-quality Cleaning and Janitorial Services, laundry, and alteration services.
List of our services
Cleaning and Janitorial Services – Our Cleaning and Janitorial Services process is better for the environment and your clothes!
Ironing – we do it professionally and stylishly.
Wash and Press – Our cleaners provide perfectly laundered shirts.
Speedy – 2-hour laundry service in case of emergency.
Steam – Especially for fine fabrics.
Repairs and Alterations – Creating the perfect fit.
Bedding – Freshen up your blankets and duvets.
Delicates – Extra special care.
OPERATING TIME:24hrs (Monday-Saturday)
4. Competitive Advantage
We will provide door to door service free of the delivery charge, making our customers’ lives simpler by saving them time, and eliminating waiting in queues, parking problems, forgetting to collect clothes, missing meals, and going home late.
INTERNET AND EASY PAYMENT ACCESS
We are accessible on the internet for call-ups and pickups anywhere in the city, with a 24hrs online customer service. Payment can also be done online and offline.
FRIENDLY WORK ENVIRONMENT
We operate in a very happy and friendly environment, with highly motivated talented team members and staff trained to give our clients satisfactory work.
Other competitive advantages are:
1. Well-trained and qualified staffs
2. Comfortable environment
3. Serene, secure and beautiful environment
4. We are 5%-10% lower in price to other dry cleaners
5. Excellent garment caregiving
6. Transportation facilities