Table of Content Pages
Executive Summary 4
Business Description 7
Keys to success 9
Products and services 9
Market Analysis 10
Target market 11
Pricing strategy 11
Competitor Analysis 12
Sales and Marketing Plan 12
Swot analysis 14
Pest analysis 16
Operational Plan 16
Staff requirement 20
Management plan 21
Financial Plan and Projections 22
Financial Diagnostics 23
PATILAD Cocoa Farm is a new farm that is involved in the production, sales, and distribution of highly nutritious disease-free cocoa beans, processing into cocoa liquor, cocoa butter, cocoa powder, etc. targeting consumers in Nigeria and the international market. We are located in Ile-Oluji, Ondo state.
PATILAD Cocoa Farm is established as a limited liability company owned by Dayo Adetiloye, Adebayo Tijani, and other investors.
The farm is managed and directed by Dayo Adetiloye, a veteran in the Agric. industry with 8 years’ experience, and Adebayo Tijani, an experienced Agro-allied specialist with over 15 years’ experience.
Products and Services
PATILAD Cocoa Farm will sell healthy, disease-free, and highly nutritious cocoa beans. Other products and services include cocoa powder, cocoa tea, cocoa butter, etc.
We produce processes and package to meet the standard organization of Nigeria and international standards. We are concerned about providing products that suit the many uses of cocoa beans either for edible or industrial uses.
Today, chocolate is a highly demanded luxury product and an impulsive treat for millions of people around the world. No wonder the global market for chocolate and cocoa beverages is now worth over $100 billion (and growing) every year.
Although the developed and fast developing countries (especially in Europe, Asia and North America) consume over 90% of the chocolate produced every year, chocolate largely exists because of Africa.
This is because up to 70% of cocoa, the major ingredient for making chocolate, is grown and harvested in Africa.
Competitors for PATILAD Cocoa Farm includes renown agricultural produce marketer in and around Ondo state.
PATILAD Cocoa Farm’s competitive edge includes the use of modern production techniques and equipment which turns out high quality products, excellent customer service, the expertise of its founders, etc.