Table of content
Executive Summary 3
Business Description 6
Products and Services 10
Competitive Advantage 11
Market Research 12
Competitor Analysis 14
Sales and Marketing Plan 15
Operational Plan 17
Business Risk 21
Management and Structure 26
Financial Plan and Projections 28
PATILAD is the brand name for our fabrics textile color & dye (Kampala & Adire) production and retail company located in Lagos. We are into designing, weaving, dyeing, spinning, dress-making, and selling of the popular Kampala attire.
We have gone a step further in researching the latest network of the strong and strategically positioned retail establishment involved in the selling of fashionable quality Adire textiles of different varieties to both young and old, male and female who have the taste for quality.
Our major target market are major cities in Nigeria, also focused on exports to nations in Africa, Europe, the Arab Emirates and the US where the Kampala textile is highly patronized. Our initial goal is to open our modern Kampala textile factory in this location and open up our chains of stores on a franchise model.
We would hope to penetrate a sizable portion of the online retail market and also run a network of delivery services that reaches our far customers.
We make use of modern trends in garment making, adapting these techniques in the making of designs, embroidery, dyeing to bring out quality products.
The benefits of our products and services are
- High quality and all year availability of products
- Experienced and knowledgeable staffs
- Prompt delivery services for online purchase
- Excellent Customer Care Services
- Kampala designs adapted to a variety of garment types