Table of Content Pages
Executive Summary 3
Business Description 5
Products and services 9
Competitive Advantage 10
Market Research 12
Competitor Analysis 14
Sales and Marketing Plan 15
Business Risk 18
Management and Structure 21
Financial Plan and Projections 22
PATILAD Cooking Gas Plant is a fully registered and licensed business venture that operates a standard a cooking gas plant in Akoka – Lagos, Nigeria.
Our basic services and products offering to our highly esteemed customers as a standard cooking gas plant is to retail cooking gas to both individual and small businesses.
We will also run a related business that will be involved in retailing gas cookers, cooking gas cylinders, gas cooker accessories and gas cooker repair and servicing workshop.
We are open to the use of latest technology in the cooking gas plants industry.
No doubt our excellent customer service and the range of additional complementary services we offer will position us to become one of the most preferred cooking gas plants in the whole of Lagos State.
The aim of this plan is to secure a loan of 2 million naira from the Bank of Industry and to be a guide for this start-up business.
Researching and defining our markets, strategies, mission and financials will provide insight and prepare the owner to successfully run PATILAD cooking gas.