Table of Content Pages
Executive Summary 4
Business Description 7
Keys to success 9
Products and services 9
Market Analysis 10
Target market 11
Pricing strategy 11
Competitor Analysis 12
Sales and Marketing Plan 12
Swot analysis 14
Pest analysis 16
Operational Plan 16
Staff requirement 20
Management plan 21
Financial Plan and Projections 22
Financial Diagnostics 23
PATILAD Cottons Ltd. is a 15,000-ha commercial cotton production and processing firm.
Cotton a major cash crop that is of social and economic importance to Nigeria.
We produce high quality cotton that is useful for clothing, household items and industrial products. We are located in Ile-Oluji, Ondo state.
PATILAD Cottons Ltd. is established as a limited liability company owned by Dayo Adetiloye, Adebayo Tijani, and other investors.
The farm is managed and directed by Dayo Adetiloye, a veteran in the Agric. industry with 8 years’ experience and Adebayo Tijani, an experienced Agro-allied specialist with over 15 years’ experience.
Products and Services
PATILAD Cottons Ltd. will sell healthy, stain-free and highly quality Cotton balls.
Other products and services include supply of high-quality improved cotton seedlings, cotton seed and leasing of equipment and storage facilities to farmers, etc.
We produce process and package to meet standard organization of Nigeria and international standard.
We are concerned about providing products that suit the many use of Cotton balls either for export or local industrial uses.
Cotton is a part of our daily lives from the time we dry our faces on a soft cotton towel in the morning until we slide between fresh cotton sheets at night.
It has hundreds of uses, from blue jeans to shoe strings. Clothing and household items are the largest uses, but industrial products account for many thousands of bales.
All parts of the cotton plant are useful. The most important is the fibre or lint, which is used in making cotton cloth.
Linters, provide cellulose for making plastics and other products. Linters also are incorporated into high quality paper products and processed into batting for padding mattresses, furniture and automobile cushions
Competitors for PATILAD Cottons Ltd. includes renown agricultural produce marketer in Nigeria and other west African state.
PATILAD Cotton Ltd’s competitive edge includes the use of modern production techniques and equipment which turns out high quality products, excellent customer service, the expertise of its founders, etc.
PATILAD Cottons Ltd. seeks N15 million in long-term financing to cover start-up costs, equipment, building expenses, and working capital.
Funding for the launch of the business is provided primarily by equity from the partners and investors.
The business will reach positive cash flow in its 10th month of operation, allowing for expedited repayment of its loan obligations, as well as for dividends to be paid to the owners.