Table of content
Executive Summary 3
Business Description 9
Products and Services 9
Competitive Advantage 12
Market Research 15
Competitor Analysis 15
Sales and Marketing Plan 16
Operational Plan 17
Business Risk 20
Management and Structure 20
Financial Plan and Projections 21
Patilad Daycare and Crèche centre is established to complement parents’ effort at raising well, adjusted and balanced child to ensure a good place to lay a solid foundation for a child’s future well-being.
We provide children with the opportunity to establish a satisfying and successful social relationship with other children and adults apart from their parents and siblings.
Our Daycare centre is opened for 24hours to provide service for all our clients
We have a community of professional caregivers with the credentials to not only enhance child’s early social and motor skills but to also teach them advanced studies in the arts and sciences found at institutions of higher learning. A collegiate-based curriculum tailored specifically for children, taught in a fun, nurturing caregiving environment.
Our centre works to provide affordable, first-class caregiving and education by providing a broad range of integrated programs and services and innovative learning approaches. We offer services for kids between 4months and 5years. Our centre operates an open door 24/7 service. We also offer vacation care and daycare for kids with special needs.
I have arranged an experienced team to implement the business.
Our customers will be cutting-edge moms and dads who care about giving their children an opportunity to grow and advance in a fun, fast-paced setting. We intend to market via social media outlets, such as Facebook and Twitter, Instagram, visits to religious houses, cooperate firms and fliers with banners on the street.
The school is owned and managed by Dayo Adetiloye. He has over (15) years of teaching experience in elementary school education. He has a Bachelor of Education (B.edu) Degree from the University of Lagos and had his masters in elementary education from Birmingham University UK. He has worked with the prestigious Greensprings Group of school as a headmaster for 5years before taking on to his entrepreneurial route.
The creche is structured to help the children acquire the basic skills for Literacy and Phonics, Numeracy, Cultural Studies,[ i.e. a combination of Science, the knowledge and understanding of their environment and the world], Practical Life Skills and Sensorial Exercises, Nursery Rhymes, Art and Craft. The children are thus prepared to make a smooth transition to the Nursery.
We forecasted a 40% market share. With the introduction of N10,000,000, The business will generate a very high gross margin and a modest net margin after year three years and comfortable margin after year five. By year five the business will have developed a respectable yearly net profit.