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Daycare Creche Business Plan

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The child provider industry is one that is always in high-demand, since people will always be procreating and will always need someone to care for their children. We will be providing that service to our clientele, in a beautiful, intimate setting that is appealing to parents who have to be separated from their children during the day. No parent wants to think of his/her child being just one of the many in a crowd of children, none of whom gets the attention he/she deserves from the childcare provider.

The urban life of the modern and career women lifestyle has made it of necessity to have a place where one’s wards can be well catered for, at the same time building the social and motor skills of the child. There has been so much improvement to child’s care industry in Nigeria, thanks to regulatory bodies like; WHO, NIHS, USAID and so on, regulating the illegal practices of some so-called day-cares.

We can compete in this industry because we will offer something slightly different than the current norm. We will operate in a relatively large and spacious facility, with different rooms according to age range, taking a maximum of 100kids per day. We will have up to four employees working on any given day, giving us a 1:5 ratio of caregiver to children. Most daycarecenters these days have at least a 1:8 or 1:10 ratio.


Table of content


Executive Summary3
Business Description 9
Products and Services9
Competitive Advantage12
Market Research15
Competitor Analysis15
Sales and Marketing Plan16
Operational Plan17
Business Risk20
Management and Structure20
Financial Plan and Projections21

Executive Summary

Patilad Daycare and Crèche centre is established to complement parents’ effort at raising well, adjusted and balanced child to ensure a good place to lay a solid foundation for a child’s future well-being.

We provide children with the opportunity to establish a satisfying and successful social relationship with other children and adults apart from their parents and siblings.
Our Daycare centre is opened for 24hours to provide service for all our clients

We have a community of professional caregivers with the credentials to not only enhance child’s early social and motor skills but to also teach them advanced studies in the arts and sciences found at institutions of higher learning.  A collegiate-based curriculum tailored specifically for children, taught in a fun, nurturing caregiving environment.

Our centre works to provide affordable, first-class caregiving and education by providing a broad range of integrated programs and services and innovative learning approaches. We offer services for kids between 4months and 5years. Our centre operates an open door 24/7 service. We also offer vacation care and daycare for kids with special needs.

I have arranged an experienced team to implement the business.

Our customers will be cutting-edge moms and dads who care about giving their children an opportunity to grow and advance in a fun, fast-paced setting. We intend to market via social media outlets, such as Facebook and Twitter, Instagram, visits to religious houses, cooperate firms and fliers with banners on the street.

The school is owned and managed by Dayo Adetiloye.  He has over (15) years of teaching experience in elementary school education. He has a Bachelor of Education (B.edu) Degree from the University of Lagos and had his masters in elementary education from Birmingham University UK. He has worked with the prestigious Greensprings Group of school as a headmaster for 5years before taking on to his entrepreneurial route.

The creche is structured to help the children acquire the basic skills for Literacy and Phonics, Numeracy, Cultural Studies,[ i.e. a combination of Science, the knowledge and understanding of their environment and the world], Practical Life Skills and Sensorial Exercises, Nursery Rhymes, Art and Craft. The children are thus prepared to make a smooth transition to the Nursery.

We forecasted a 40% market share. With the introduction of N10,000,000, The business will generate a very high gross margin and a modest net margin after year three years and comfortable margin after year five. By year five the business will have developed a respectable yearly net profit.

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