Table of content
Executive Summary 4
Business Description 9
Products and Services 12
Market Analysis 14
Competitor Analysis 16
Sales and Marketing Plan 17
Operational Plan 21
Management Plan 24
Financial Plan and Projections 26
Patilad Drug and Alcohol Rehabilitation Centre services are specially designed by our teams of experts to provide clinical services that will help our patients, adults and teens, achieve long-term abstinence through an intensive, personalized programme that combines medical treatment, a 12 step programme and other psychotherapists, and complementary therapist. It’s equipped with all the modern facilities of international standards. We will be focusing on providing the most effective treatment methods, including the use of evidence-based practices for alcohol and drug rehabilitation treatments clinically proven to work.
We believe in utilising our hard-earned expertise and years of experience along with cutting-edge technology and practices to make it the preferred rehabilitation for high-level executives requiring treatment for drug and alcohol addiction. Our team of addiction specialists shall work together to devise an integrated service of medical treatments, specialised therapies and complementary therapies for each patient.
As the company expands, we shall expand our treatment programme to incorporate the treatment of associated mental health disorders such as depression, anxiety and post-traumatic stress disorder, sex addiction; known as dual-diagnosis.
Before now, many people find solace in illegal drugs and alcohol without really understanding the consequences of using these substances. But now, more and more people are becoming aware of the health risks of drug and alcohol addiction.
With a total population of 149 million in Nigeria with over 60% being youth, it is very likely that there are many thousands of people who are addicted to the substances flowing through the country who are not receiving any type of treatment. The high rates of crimes also validate this fact.
However, while most victims have a strong desire to quit and start leading a healthier lifestyle, they find this hard to achieve even after several attempts. This explains why drug rehab centres are in booming demand these days and are springing up in large numbers.
A drug rehab centre provides a safe place for people to heal from the ravages of drug addiction. Since several thousands of people are battling this problem, this provides a huge market for Patilad Drug and Alcohol Rehabilitation Centre while providing a lasting positive impact on the community and the society at large.
Our aim of starting Patilad Drug and Alcohol Rehabilitation Centre is to ensure that we build a business that will render quality and affordable rehabilitation services. With this in mind, we have set forth strategies that will allow us to favourably compete against our competitors and give us the advantage we need. Our uncompromised quality standard and upgrading according to future needs and demands as well as continuous training of staff is going to give us an edge over our competitors.
Patilad Drugs and Alcohol Rehabilitation Centre is coming into the market well prepared to compete favourably in the industry. Our facility is well-positioned and visible, we have enough parking space with good security. Our staffs are well-groomed in all aspect of healthcare service delivery and all our employees are trained to provide customized customer service to all our clients/patients.
Our competitive edge also includes discount prices for services, excellent customer service, the expertise of its founders, etc.
Patilad Drug and Alcohol Rehabilitation Centre seek N50 million in long-term financing to cover start-up costs, equipment, building expenses, and working capital.
Funding for the launch of the business is provided primarily by equity from the partners and investors.
The business will reach positive cash flow in its 10th month of operation, allowing for expedited repayment of its loan obligations, as well as for dividends to be paid to the owners.