Drug and Alcohol Rehabilitation Centre Business Plan
Drug and alcohol abuse is a fast-growing trend which poses a threat to our personal, communal and national development. More worrisome is the involvement of children of ages as low as 7 years in the abuse of hard drugs such as marijuana, skunk and several local mixtures e.g. Paraga, gegemu, opaeyin, ale, afato, monkey tail pepper soup etc on our streets, private residents, garages and bus stops.
Many of these indoctrinated substance-abusing children who are seen as deviants, run away from their homes in a bid to be independent and to survive hence, adopting the drug hot spots/locations as their homes, while other drug users become their adopted relatives.
Their number is increasing by the day. In the other hand, there is an increasing rate of young persons who abuse drugs such as cocaine and heroin. The rate of addiction among these groups of young persons is quite alarming. Programmes by Development partners and the Government do not directly address the issue of rehabilitation of these addicts whose numbers are increasing day by day.
The United Nation Office for Drug and Crime (UNODC) World Drug Report in 2014 scored Nigeria higher than other African countries in cannabis seizure. However, so much more still needs to be done because, presently, Nigeria is the world 8th consumer of cannabis with the highest consumption, coming from the nation’s North West and South-West zones.
These, of course, are not cheering news for any developing country that has its population consisting of about 70% youth. It is important to also mention here some of the factors challenging programming efforts being made to address the drug abuse situation in Nigeria, and they include; the criminalization of drug users/addiction making them to go under with the behaviour hence influencing others, expensive and long-time rehabilitation programming for drug addiction and other known effective right based prevention strategies in drug abuse prevention.
The challenges posed by drug and alcohol addiction in Nigeria required an urgent solution/ attention. The kind of attention and action it deserves should be similar to the public and passionate call some few years ago in the fight against HIV and AIDS by the then President of Nigeria, Chief Olusegun Obasanjo, to both the national and international communities to salvage the nation especially the youth from extinction. The HIV and AIDS pandemic just like drug abuse affects a mostly young person’s between the age of 15 – 24 years hence requires the same attention and call to action which, today with the support from international agencies like USAID and UKAID the spread of HIV is being reversed.
However, it must be noted that some local and international organizations have been supporting and implementing drug abuse prevention and care programmes over the years in Nigeria like the United Nation Office for Drug and Crime (UNODC), the Japanese Development and Peace Cooperation (JDPC) and the Nigeria Drug Law Enforcement Agency (NDLEA).
The NDLEA we know is the agency saddled with the responsibility to educate, inform and prevent the spread of the hard and illicit drug. Unfortunately, however, most of the activities of the NDLEA are concentrated on arrest and prosecution of drug offenders while activities geared towards drug demand reduction are very minimal.
Patilad Drug and Alcohol Rehabilitation Centre is coming as a solution to these challenges. The centre will provide a luxury retreat for individuals suffering from substance abuse. Our staff will provide guests with confidential and effective treatment in a relaxed and supportive environment.
The Patilad Drug and Alcohol Rehabilitation Centre will be dedicated to supporting its residents with a fully integrated holistic rehabilitation program designed to treat the mind and body. will operate from one location that will serve both mail-order customers and those who visit in person. We will thrive by employing friendly and knowledgeable personnel, which, along with our great prices, will drive the repeat business that we will rely upon. Our advertising shall be mainly through social media targeted at the millions of youths, celebrity, etc. Well, shall tailor our services to fit all class of individuals.
Table of content
Executive Summary 4
Business Description 9
Products and Services 12
Market Analysis 14
Competitor Analysis 16
Sales and Marketing Plan 17
Operational Plan 21
Management Plan 24
Financial Plan and Projections 26
Patilad Drug and Alcohol Rehabilitation Centre services are specially designed by our teams of experts to provide clinical services that will help our patients, adults and teens, achieve long-term abstinence through an intensive, personalized programme that combines medical treatment, a 12 step programme and other psychotherapists, and complementary therapist. It’s equipped with all the modern facilities of international standards. We will be focusing on providing the most effective treatment methods, including the use of evidence-based practices for alcohol and drug rehabilitation treatments clinically proven to work.
We believe in utilising our hard-earned expertise and years of experience along with cutting-edge technology and practices to make it the preferred rehabilitation for high-level executives requiring treatment for drug and alcohol addiction. Our team of addiction specialists shall work together to devise an integrated service of medical treatments, specialised therapies and complementary therapies for each patient.
As the company expands, we shall expand our treatment programme to incorporate the treatment of associated mental health disorders such as depression, anxiety and post-traumatic stress disorder, sex addiction; known as dual-diagnosis.
Before now, many people find solace in illegal drugs and alcohol without really understanding the consequences of using these substances. But now, more and more people are becoming aware of the health risks of drug and alcohol addiction.
With a total population of 149 million in Nigeria with over 60% being youth, it is very likely that there are many thousands of people who are addicted to the substances flowing through the country who are not receiving any type of treatment. The high rates of crimes also validate this fact.
However, while most victims have a strong desire to quit and start leading a healthier lifestyle, they find this hard to achieve even after several attempts. This explains why drug rehab centres are in booming demand these days and are springing up in large numbers.
A drug rehab centre provides a safe place for people to heal from the ravages of drug addiction. Since several thousands of people are battling this problem, this provides a huge market for Patilad Drug and Alcohol Rehabilitation Centre while providing a lasting positive impact on the community and the society at large.
Our aim of starting Patilad Drug and Alcohol Rehabilitation Centre is to ensure that we build a business that will render quality and affordable rehabilitation services. With this in mind, we have set forth strategies that will allow us to favourably compete against our competitors and give us the advantage we need. Our uncompromised quality standard and upgrading according to future needs and demands as well as continuous training of staff is going to give us an edge over our competitors.
Patilad Drugs and Alcohol Rehabilitation Centre is coming into the market well prepared to compete favourably in the industry. Our facility is well-positioned and visible, we have enough parking space with good security. Our staffs are well-groomed in all aspect of healthcare service delivery and all our employees are trained to provide customized customer service to all our clients/patients.
Our competitive edge also includes discount prices for services, excellent customer service, the expertise of its founders, etc.
Patilad Drug and Alcohol Rehabilitation Centre seek N50 million in long-term financing to cover start-up costs, equipment, building expenses, and working capital.
Funding for the launch of the business is provided primarily by equity from the partners and investors.
The business will reach positive cash flow in its 10th month of operation, allowing for expedited repayment of its loan obligations, as well as for dividends to be paid to the owners.