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Fashion Business Plan

Introduction

PATILAD Fashion Ltd Company is into women fashion retail business. It sources and provides brand names and in vogue clothing, shoes, bags and other accessories for ladies. PATILAD Fashion Ltd is an existing business registered with the Corporate Affairs Commission of Nigeria on 4th February 2015.

Our vision is to be among the first 3 largest women clothing retail outlet in Nigeria by 2020.

PATILAD Fashion Ltd carries Ready-to-Wear (RTW) designer and casual/contemporary apparel & accessories for women. We sell branded ladies dresses, shoes, handbags wrist-watches and other accessories.

Our Marketing strategies is to develop strong relationships with customers by utilizing Style Assessment and offering services to help each woman determine the right clothes for her.

To overcome seasonality concerns, PATILAD Fashion Ltd will carry 20 per cent of the merchandise in fashion and wardrobe accessories. Additionally, Zanzi Retail Ltd will provide alterations, personal shopping services and special ordering for our customers.

With over 15 years of work experience that is directly relevant to managing and operating a successful clothing boutique, Dayo Adetiloye (MD/CEO) will manage the business to profit.

PATILAD Fashion Ltd looks to bring in annual sales of N41,635,000 in the first year with an operating profit margin of 20%. Gross margins are at 45%, which is 6 percentage points higher than the retail industry average but in line with retail boutique averages.

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Table of content

Page

Executive Summary3
Introduction4
Business Description 9
Products and Services9
Competitive Advantage12
Market Research15
Competitor Analysis15
Sales and Marketing Plan16
Operational Plan17
Business Risk20
Management and Structure20
Financial Plan and Projections21

Business Description
PATILAD Fashion Ltd Company is into women fashion retail business. It sources and provides brand names and in vogue clothing, shoes, bags and other accessories for ladies. PATILAD Fashion Ltd is an existing business registered with the Corporate Affairs Commission of Nigeria on 4th February 2015.

Form of business: Limited Liability Company
Owners of business: Dayo Adetiloye
State of business: The business is an existing business
Opening days: 9 am -7 pm, Monday to Saturday.
Business Development Consultant: RofiatOmoniyi (MBA), Hundred And Five Academy

Legal Adviser: Barrister Oyewumi
Board of Directors: RofiatOmoniyi, Adekunle Sule, Adejoke Salami

VISION
To be among the first 3 largest women clothing retail outlet in Nigeria by 2025.

MISSION
• To provide women with a boutique that offers a comfortable and approachable environment.
• To showcase quality, well-constructed fashions from prominent and cutting-edge designers.
• To offer a variety of beautiful and high-end fashion accessories.
• To help women learn what clothing and styles go best with their unique personalities.
• To generate buzz and sales through top-notch exclusive services.

OBJECTIVES
• To turn inventory five times and generate N150,000 in sales per square foot.
• To maintain profit margins at 15-20% through close attention to expenses and cost of goods sold.
• To drive awareness and build sales through mentions in both local print and the nation’s top fashion magazines.

KEYS TO SUCCESS
1. Having a good location in a high-shopping area
2. Quality product and good relationships with vendors
3. Different varieties and sizes of ladies’ choicest clothing
4. Outstanding customer service

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