Table of content
Executive Summary 3
Business Description 7
Products and Services 10
Market Research 13
Competitor Analysis 14
Sales and Marketing Plan 16
Operational Plan 20
Management Plan 22
Financial Plan and Projections 23
PATILAD Feed mill is a start-up animal feed mill that is involved in the production of chicken feed, fish feed, pig feed, goat and horse feed, etc. targeting consumers in southwest Nigeria and is located in Osun state.
PATILAD Feed mill is established as a limited liability company owned by Dayo Adetiloye, a veteran in the Agric industry with over 15 years’ experience in the industry.
Products and Service
PATILAD Feed mill will sell Feed mill products, including chicken feed, fish feed, pig feed, goat and horse feed etc.
We also offer consulting services on the choice of ration that best suit different breeds of animals. Our feeds rations are balanced, highly nutritious and of high quality, animal friendly. We produce, process and package to meet standard organization of Nigeria and international standard.
Nigeria, the largest nation in African, with an approximate population of 180million people presently consumes about 230 million MT of animal protein annually and more than 60% of this quantity are imported. Local production is just barely around 5o million MT.
According to The Poultry Association of Nigeria (PAN), availability of quality, animal friendly and affordable feed remains the major bottleneck for the industry and about 60-70% of production cost is spent on feed.
Major competitors for PATILAD feed mill are Top Feed Mill, Land Race Feed Mill and KK Feed mill. PATILAD feed mill will establish its competitive edge through the expertise of its founders.
PATILAD feed mill seeks N10 million in long-term financing to cover start-up costs, equipment, building expenses, and working capital. Funding for the launch of the business is provided primarily by equity from the partners and investors. The business will reach positive cash flow in its 10th month of operation, allowing for expedited repayment of its loan obligations, as well as for dividends to be paid to the owners.