Table of content
1.0 Executive Summary 1
2.0 Company Summary 4
2.1 Expansion Summary 5
2.2 Company Locations and Facilities 5
3.0 Products 5
4.0 Market Analysis Summary 5
4.1 Market Segmentation 6
5.0 Strategy and Implementation Summary 6
5.1 Competitive Edge 7
5.2 Marketing and Sales Strategy 7
5.2.1 Pricing Strategy 8
6.0 Operational Plan 8
7.0 Management Summary 9
7.1 Personnel Plan 9
8.0 Financial Plan Summary 10
8.0 Financial Plan Summary 10
8.1 Start-up Funding 10
8.2 Important Assumptions 10
8.3 Financial Plan and Projections 10
Patilad Ltd is a thriving and dynamic furniture manufacturing firm located in the heart of Abuja. We specialize in the manufacture of household furniture, outdoor and office furniture. We use the very best materials available including post-formed wood (MDF or HDF) which comes in colours or from seasoned wood which is treated to make the products and sprayed to a colour afterwards. Technically the bulk of our work can be categorized into upholstery, mortising, tenour and installation for clients like wooden floors, doors and their locks, post-made cabinets etc. We also do maintenance services on existing furniture products.
Patilad Ltd. is an Abuja-based company, located in Area 10 Abuja; in an ideal location highly suitable for this kind of business. We are seeking to have an expansion of our facilities and procure new machines and equipment that will help us satisfy our teeming clients and customers better, faster and more cost-effective.
Patilad Ltd. will manufacture a wide range of household furniture (living room, dining room and bedroom furniture, upholstered, coffee tables, sofa tables, end tables, sofas, love seats, chairs, bookshelves, ottomans, display cabinets, consoles and TV stands and otherwise), outdoor and office furniture (Desks and home office goods, lamps, recliners, rugs and outdoor furniture). We are set to services a wide range of clientele in and around Abuja – Nigeria.
Patilad Ltd.’s management team is led by Dayo Adetiloye as Chief Executive Officer/Managing Director, who has extensive knowledge of the industry. The 6 years old company presently has five temporary employees, three permanent employees and three trainees. Upon reception of funds, we intend to double this figure. More details present under personnel plan.
Patilad Ltd. is in the furniture manufacturing industry to manufacture home, office and outdoor furniture to service a wide range of clients and of course to make profits, which is why we will ensure we go all the way to give our clients and potential clients options.
Our product offerings include;
- Manufacturing of household furniture (living room, dining room and bedroom furniture, upholstered, coffee tables, sofa tables, end tables, sofas, love seats, chairs, bookshelves, ottomans, display cabinets, consoles and TV stands and otherwise),
- Manufacturing stationary sofas/sofa-sleepers
- Manufacturing metal household and office furniture
In Nigeria it is no gainsaying the furniture manufacturing industry has the widest range of customers; almost everybody on planet earth has one or more things that they would need in their houses or offices from a furniture retail store. It is difficult to find households and office facilities without one form of furniture or the other.
In view of that, we have positioned our furniture manufacturing company to service the residence of Abuja – Nigeria and every other location where showroom with outlets will be located all over key cities in Nigeria. We have conducted our market research and feasibility studies and we have ideas of what our target market would be expecting from us.
We are in business to manufacture a wide range of furniture to the following groups of people and corporate organizations;
- Bachelors and Spinsters
- Corporate Executives
- Business Owners
- About to wed couples
- Corporate Organizations / Offices
- Government Offices
- Schools and Students (Library inclusive)
- Churches and other religious centres
- Studios, Showbiz Business owners
The company is seeking Five million Naira (N5 000 000.00) in both short-term and long-term loans to finance the purchase of Patilad Ltd.’s new farm, upgrade the facilities, and cover start-up expenses and first-year losses. The company will make a profit of N3 843 950 in the first year of its operations. We do not expect to have any cash flow problems in the next four years of operations.