Table of content
Executive Summary 4
Business Description 7
Products and Services 12
Market Analysis 13
Competitor Analysis 15
Sales and Marketing Plan 19
Operational Plan 25
Management Plan 27
Financial Plan and Projections 30
PATILAD Groundnut Oil is a start-up groundnut oil production and processing farm that is involved in the sales and distribution of quality and affordable groundnut oil (varieties), groundnut cake, and other groundnut oil derivatives targeting consumers in the Northern Nigeria and also the international market.
We are located in Barnawa Kaduna State.
PATILAD Groundnut Oil is established as a limited liability company owned by Dayo Adetiloye, Adebayo Tijani, and other investors.
The farm is managed and directed by Dayo Adetiloye, a veteran in the Agric. industry with 8 years’ experience, and Adebayo Tijani, an experienced Agro-allied specialist with over 15 years’ experience.
Products and Services
PATILAD Groundnut Oil will sell groundnut oil products, including groundnut cake.
We’ll also be offering hiring services of equipment to other businesses.
We produce, process, and package to meet the standard organization of Nigeria and international standards.
We are concerned about providing products that suit the many uses of groundnut oil either for edible or industrial uses.
According to the United States Department of Agriculture, the groundnut oil production in Nigeria is 920,000 metric tonnes (MT) (2012), which is far below 1,315 MMT domestic demands in 2012, within the period a deficit of 470,000 were imported the same year to supplement the domestic production.
This large deficit is definitely a huge market potential for small and medium-scale local groundnut oil.
What is more interesting about this fact is that the groundnut oil processed locally are cheaper and of higher quality provided the right condition are ensured.
Competitors for PATILAD Groundnut Oil are Sharada Oil Mills, Starlex oil, and Agon Bello Global Services.
PATILAD Groundnut Oil’s competitive edge includes the use of modern milling equipment which turns out high-quality products, excellent customer service, the expertise of its founders, unique branding and penetrative marketing, etc.
PATILAD Groundnut Oil seeks N10 million in long-term financing to cover start-up costs, equipment, building expenses, and working capital.
Funding for the launch of the business is provided primarily by equity from the partners and investors.
The business will reach positive cash flow in its 10th month of operation, allowing for expedited repayment of its loan obligations, as well as for dividends to be paid to the owners.