Table of content
Executive Summary 4
Products and services
Market Analysis 13
Sales and Marketing Plan
Management plan 20
Financial Plan and Projections 21
High Definition Healthcare Limited is a leading and standard medical and diagnostics center that was conceptualized with a vision to provide world-standard quality of diagnostic/healthcare services that are accessible and affordable to all.
“Achieving excellence at all times” is our motto.
We are fully committed to providing optimum quality diagnostic services and a host of remedial solutions.
We will strive to achieve world-class status as a quality medical service provider, so as to be the organizational choice for all, in every part of the society we work with.
We will offer Incorporating Medical/Hospital and Diverse Diagnostic services, Laboratory, Imaging (X-rays, CT Scanning, Ultrasound Scanning), ECG (Echocardiography), Physiotherapy Services, Consultancy, and Advisory Roles.
High Definition Healthcare Limited will also carry out minor procedures. Our major target market is major cities around Nigeria.
We provide general health care management services at affordable prices.
We are well trained and equipped to service the market segments that require healthcare services.
We will also ensure that in line with carrying out our duty, we comply with the laws and health regulations in Nigeria.
Our employees are well trained and qualified to handle a wide range of healthcare services.
High Definition Healthcare Limited is established as a limited liability company owned by Dr (Mrs) Ibironke Sodeinde, Dr. Adedeji Oluwatosin Sodeinde, and Miss Simisola Jesugbemi Sodeinde.
The Hospital is managed and directed by Dr (Mrs) Ibironke Sodeinde who have over 30 years’ experience and a distinguished medical practitioner with a passion for raising the standards in medical practice.
High Definition HealthCare Ltd is pioneered with the vision to deliver fast, accurate, and reliable diagnostic testing to all.
The company will be located in Ogudu, Lagos State.
Products and Services
High Definition Healthcare Limited will be offering a full range of diagnostics services and a host of remedial solutions.
It’s equipped with all modern diagnostic amenities of international standards.
We will be known for our ability to present accurate results at reasonable rates with a quick turnaround.
We believe in utilizing our hard-earned expertise and years of experience along with cutting-edge technology to reshape the health and future of Lagos.
Our goal is to be the most preferred diagnostic/healthcare provider in the areas of Laboratory, Imaging (X-Rays, CT Scanning, Ultrasound Scanning), ECG (Echocardiography), Physiotherapy Services, etc.
However, to be more entrepreneurial and raising standards in line with our core diagnostic services, we will offer medical support services, Physiotherapy services as well as Consultancy, Advisory services, and Training.
It has not been a smooth experience for the diagnostics industry as there have been many disruptions in the last few years.
The industry is getting consolidated as more of the unorganized settings in the industry are being organized which is slowly evident as the industry is seeing a CAGR of 18%.