Table of content
Page
Executive Summary 3
Introduction 4
Business Description 9
Products and Services 9
Competitive Advantage 12
Market Research 15
Competitor Analysis 15
Sales and Marketing Plan 16
Operational Plan 17
Business Risk 20
Management and Structure 20
Financial Plan and Projections 21
Executive Summary
PATILAD Herbal Medicine is involved in the production, packaging, and distribution of high quality herbal and natural medicines and other related medicinal products to cure, control or manage a number of ailments, most of which are not curable or manageable using orthodox western medicines.
We want our herbal medicine to be the go-to-choice for curing, controlling, and preventing different kinds of ailments and diseases all across Nigeria.
We are at the final stage of leasing a facility that is spacious enough to handle the kind of Production Company that we intend launching and the facility is located not too far from our greenhouse farm where we grow our raw materials.
Our Products and services
We specialize in the production of herbal and natural medicines and other related medicinal products to cure, control, or manage a number of ailments, most of which are not curable or manageable using orthodox western medicines.
Some of these ailments which we provide medicines for include: gout, hypertension, low sperm count, amenorrhoea, kidney illness, sickle cell anemia, diabetes, ulcer I & II, low pressure, malaria, hepatitis B, bacterial infections, Numbness, swollenness, worm infections, bleep pile, indigestion, irregular menstruation, itching, toilet infections, etc.
We also provide medical consultation services to out-patients and operation of the medical laboratory.
We are capable of treating bacterial infections permanently.
Competition
Our company is forming its own market with our unique concept of herbal extracts and medicine which has passed very well during our random market test.
Our pronounced emphasis on quality has led us to specialize as a company in liquid herbal extracts.
Herbal extracts in liquid and form are the most medicinally effective and easy to assimilate, having various other advantages as well.
Being essential to achieving and maintaining optimal health, the benefits of liquid herbal extracts over other forms of herbal remedies cannot be overemphasized.
PATILAD Herbal Medicine will ensure that all our customers are given first-class treatment whenever they visit any of our chains of outlets.
Our Company
PATILAD Herbal Medicine is owned by Dayo Adetiloye and his immediate family members. Dayo is a herbal medicine specialist; he has a B.Sc. in Pharmacy and a Masters in Business Administration, with well over 10 years of hands on experience in the food production industry, and worked with some of the leading brands in Nigeria.
Although the business is launching out with a distribution network around Lagos, Ibadan, and Ogun State there is a plan to expand to other states in a very short while.
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