Table of content
Executive Summary 3
Business Description 4
Products and Services 6
Market Analysis 7
Competitor Analysis 8
Sales and Marketing Plan 9
Operational Plan 12
Management Plan 13
Financial Plan 14
PATILAD Mushroom Farm is a budding mushroom farm that is involved in Production, sales and distribution of highly nutritious disease-free, high quality, hygienically cultivated mushroom farm targeting consumers throughout Lagos and Ogun Nigerian and markets across Europe, and Asia. We will grow and sell all the different kinds of mushrooms consumed by our variety of customers in Nigeria, Africa, Europe and Asia.
Our aim as a business is not only to make a profit but also become a leading company that can compete favourably with other mushroom business in Nigeria and also in the whole of Africa. To be able to effectively compete against our competitors, we intend to ensure that we hire the best professionals in the industry so as to build the perfect business structure.
Due to the fact that mushrooms are edible products, we intend to ensure that our mushrooms are grown in an environment that is conducive and hygienic. We are also growing the mushrooms organically as we intend to ensure that our mushrooms pack a high dose of nutrition.
PATILAD is established as a sole proprietorship owned by Akinyemi Success. We are located in Ibafo Ogun State. The farm is managed and directed by Success an experienced agro-allied businesswoman who’s been in the industry for 8 years’ experience. PATILAD is run by an experienced team of food technologists, accountant, sales executive and business developers. They have a combined 55years of experience and bringing in their wealth of experience into the business.
Because we know how important our employees are to the growth of the organization, we intend to ensure that we create a conducive environment for them to work and also provide welfare packages that are aimed at ensuring that their productivity rate is increased.
Products and Services
PATILAD Farm will be producing and selling button and oyster mushroom for the first year and introduce more species in the second year, like the medicinal gano mushroom. We will also be holding periodic training to empower people. One of our strongest factors apart from producing and selling organic mushrooms is the excellent customer care we provide to our customers which have led to a high retention rate for us and an overall healthy bottom line for our business.
Households demand for mushroom consumption is very high in Nigeria, and foreign nations. The demand for mushrooms is increasing as more people are recognizing its importance, we have carefully chosen our channels of distribution that would ensure that our mushrooms reach all our existing customers and open opportunities to reaching potential customers.
Competitors for PATILAD – PATILAD Mushroom Farm are mainly smallholder farms located in and around Ogun State. Our proficient uses of the internet to intensify awareness about our business and the products and services we offer are part of the sustainable practices that are obtainable at our company.
PATILAD competitive edge includes the use of modern production techniques and equipment which turns out high-quality products, excellent customer service, the expertise of its founders, etc.