Table of content
Executive Summary 3
Business Description 6
Products and Services 11
Market Analysis 12
Competitor Analysis 16
Sales and Marketing Plan 17
Management and Structure 18
Financial Plan and Projections 19
Patilad NGO is a non-profit organization aimed at providing mentoring, feeding, health care and school programs for middle and high school youths in Nigeria. The program intends of forming partnership with various hospitals, food vendors, motivational speakers, local school districts and the juvenile court system.
Our goal is to foster a commitment to young people that will promote pro-social friendships, strong interpersonal skills and reassert a sense of hope in the future. Only through personal relationships can a sense of individual responsibility be re-established that will give youths the commitment to follow through path to adulthood with a sense of pride and accomplishment.
We are quite aware that successfully setting up an effective, efficient and sustainable non-profit organization in this part of the world is a highly challenging endeavour as many factors all-around inhibit many organizations from achieving their goals including limited access to funding sources for capital investments and non-profit financing, sparse and uneven access to capacity-building resources and information, a fragmented voice on public policy matters, and deep isolation due to our geographic layout.
In order to empower and strengthen the non-profit community and also address the challenges stated above many communities all over the country have employed various strategies which have in turn established pillars for non-profit support infrastructure that organizations and non-profit leaders can turn to for advocacy, resources and support. This infrastructure developed is similar to critical public and private sectors such as advocacy, networking and research through Chambers of Commerce and educational training and financial services provided by Small Business Administration.
Staffs of Patilad NGO provide crucial support to the broad community and the smaller site communities where we are based, including partnership and resource development, recruitment and matching strategies, orientation and on-going workshops for the professional development of all mentors and partnering companies/businesses, effective assessment and evaluation tools for new initiatives and on-going programs.
Our major goal is to have our various programs in schools, churches, mosques and orphanage homes all over the country and in a long term, we expect that each of these sites will generate funds needed for site leaders so as to efficiently and effectively run the programs in each and every of our site.