Table of content
Executive Summary 3
Business Description 4
Products and Services 6
Market Analysis 7
Competitor Analysis 8
Sales and Marketing Plan 9
Operational Plan 12
Management and Structure 13
Financial Plan and Projections 14
In 1996 it was estimated that 95% of business information is still stored on paper. An estimated 115 billion sheets of paper are used annually for personal computers. The average web user prints 16 pages daily. Of all these users, only a meagre 10% is recycled hence the birth of Peecyclers. Peecyclers is a standardized Paper Recycling Firm that is involved in collection, recycling and distribution of paper waste. Peecyclers is tentatively located at 35 Ogudu Road, Off Ojota, Lagos.
Peecyclers is established as a limited liability company owned by Igbokwe Ifeanyichukwu, Desmond Elliot and Nathaniel Bassey. The Paper Recycling is managed and overseen by Igbokwe Ifeanyichukwu, a first-class industrialist of over twenty years whose expertise has been procured by top-notch Paper manufacturers in Nigeria including Onward Paper Mill Plc, but has now decided to work for himself.
Products and Services
Peecyclers products and services include
- Recycled paper.
- Paper pulp.
- Scrap paper.
Nigeria, no doubt, is both Africa’s most populated country and its largest economy but also its most important consumer of paper products. The size of the paper manufacturing industry in Nigeria according to the Raw Materials Research and Development Council (RMRDC) is valued at more than 500 billion Naira with an estimated annual growth of 10%.
Apart from the ‘comatose’ recently privatised Nigeria Paper Mill (NPM), Nigerian Newsprint Manufacturing Company (NNMC) and Nigerian National Paper Manufacturing Company (NNPMC), only very few paper manufacturing firm exist. Worth still, there is seemingly little or no company into paper recycling and this is in a country where more than 150tonnes of paper are consumed annually. The majority of used papers are either burned or stock up in open waste heap.
Also, as per capita income grows and society demand higher rates of literacy, the demand for paper will grow. Hence starting or investing in a paper recycling firm will prove to be a worthy investment opportunity that if rightly harnessed can produce enormous wealth.
Our competitors include;
- Eco future Nigeria
- Envirocycles Limited
Our competitive advantage lies in our ability to source for used papers, the low-cost of production and efficient production system.
Peecyclers seeks N5 million in long-term financing to cover start-up costs, equipment, building expenses, and working capital.
Funding for the launch of the business is provided primarily by equity from the partners and investors.
Our market survey and research show that Peecyclers holds the promise of reaching positive cash flow in its 7th month of operation. The advantage of this is the provision it makes for accelerated repayment of its loan obligations, as well as for dividends to be paid to the owners.
Revenue is expected to amount to N12,984,326 and profit N3,592,736 in our first year of operation.