Table of content
Page
Executive Summary 4
Company Summary 6
Products 8
Market Analysis Summary 11
Strategy and Implementation Summary 13
Management Summary 15
Financial Plan 16
Executive Summary
PATILAD Bakery and Confectionaries is a new company specializing in different variety of bakery products. Over the years there has been a consistent demand for bakery products. This can be explained to a large degree by the fact that bread makes up a significant component of food taken by low, middle and high-income earners in Nigeria. Bread is fast and suitable food based on wheat. What was once a product of an artisanal and unpackaged production process has transformed into a technological process that results in varieties of a packaged product. This is very positive for consumers as well as bakeries and confectionaries such as PATILAD that specialize in these products.
The Products
PATILAD Bakery offers a wide range of exciting products. And they include:
- Slice bread,
- Loaf Bread, and
- Wheat Bread
- Special Bread such as Sandwich Bread, Chocolate spread, English Muffins, Honey Sandwich Bread, Hard Crust Bread, Sardine bread etc.
Objectives
- To establish a working storefront for PATILAD Bakery and Confectionaries.
- To develop a strong presence in the community needed to support sales goals.
- To develop a full menu by the end of the third quarter.
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