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Patilad Media Business Plan

Executive Summary

Patilad Media and Entertainment Business is a Product and Service based multimedia company. Located in Abeokuta, Ogun state, we provide a wide range of products and services from television aired programs, electronic games, musical services and merchandise, music production, movie programs and films, print media and lots more. In summary, we are a core hub of entertainment. We control a multi-platform of Entertainment distribution, like our very own TV channel, PATILAD MEDIA where we air our pre-recorded music by our artistes and other trendy songs, air recent movie programs, run adverts of other products like CDs, Records, new games etc, entertainment news. To top it all off, we have children dedicated programs for minors.

 

Another platform where we run yet another aspect of our business is a website, PATILAD.MUSICALLY.COM. Here we have all our music merchandise/products for sale or free download depending on their value. We have movies and our company generated games for download by our fans and customer base.

 

In addition, we make use of print media like magazines, posters and newspapers to further raise awareness about our products and services. We exploit also, the digital opportunities and marketing available to us in modern times to effectively promote our products and services. Through the use of online tools like Search Engines Optimization (SEO), Search Engine Marketing (SEM), email marketing, display advertising, social media advertising and back links, we have been able to successfully raise awareness of our products and services and subsequently increase our rate of customer conversion.

 

Furthermore, and most importantly, apart from our electronic media, we run another major subsidiary, PATILAD RECORD ENTERTAINMENT. Here, we sign highly talented and pre-sold artistes with already existing fan bases and in turn, produce and promote their songs for potential branding. We produce majorly, hip-hop, afrobeat, afropop, folk at rock and r&b. We follow the amalgam of two formats to mitigate losses and risks; profit-sharing and manufacturing and distribution formats. These formats ensure that both company and recording artistes share not only the profits but also the costs of music production minimizing the risks of each party. It also ensures the company can create and distribute music more profitably.

 

We harness the power of digital marketing and electronic media to provoke both online and physical sales and patronage. We observe the needs of our fan base and potential customers, tailor them to our goals and give back the best quality entertainment in the industry. Our focal point is keeping our fans and customers very happy and entertained.

 

Company Summary

 

Patilad Ng is a made up of young, dynamic, vision-driven and passionate professionals from different fields of study who are self-motivated and always look for ways to push the limits of success for customer’s satisfaction.

 

We are open mind on new innovations emerging in the industry to better our services and offer a one-stop shop for all media needs. Moreover, we are Affordable, Quality Driven, Passionate, Accessible and above all, Professional.

 

Patilad Ng renders services that are thoroughly detailed and most importantly unbiased. This we do by applying the highest ethical Standards possible. We partner both local and international media films to enable us further the reach of every content we create and promote on our multimedia platforms.

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Company Summary

 

Patilad Ng is a made up of young, dynamic, vision-driven and passionate professionals from different fields of study who are self-motivated and always look for ways to push the limits of success for customer’s satisfaction.

We are open mind on new innovations emerging in the industry to better our services and offer a one-stop shop for all media needs. Moreover, we are Affordable, Quality Driven, Passionate, Accessible and above all, Professional.

Patilad Ng renders services that are thoroughly detailed and most importantly unbiased. This we do by applying the highest ethical Standards possible. We partner both local and international media films to enable us further the reach of every content we create and promote on our multimedia platforms.

 

Company History

 

Patilad Ng is a full media house dedicated to offering a wide range of amazingly original content and bespoke broadcast to our teeming viewers and listeners over the world. Some of our programs are currently aired radio stations and TV stations on DTSV, Startimes, GOTV, Metro Digital Channels, ITV Abuja, RSTV Port Harcourt, BCOS Ibadan ARTV kano, ITV Benin, RAVE TV, DBS Asaba, PRTV Jos, R2TV, ABS Awka amongst others as well on various online platforms. The company has been founded in the year 2015.

 

Vision and Mission Statement

 

Vision

              

Patilad Ng seeks to inspire, promote and celebrate excellence and to deliver excellent solutions through innovation and creativity in Nigeria.

 

Mission

 

Patilad Ng aims to satisfy our teeming audience and clients by offering a wide range of high quality multimedia services and consultancy through our digital and print media platforms.

 

Objectives for Patilad Media

 

  • To widen a partnership across digital channels, social media, advertising etc to help us reach our fullest potential.
  • To commit to corporate social responsibility (CSR) practices and initiatives through the production and distribution of not only fun content but also informative, inspiring and educative content, to better the lives of our viewers and customers.
  • To maintain healthy business competition and sustainability.
  • To maximize profits by motivating the masses to buy our products and services through quality entertainment.
  • To positively influence the society and its culture.
  • To create employment.

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