Table of content
Executive Summary 3
Business Description 6
Products and Services 11
Market Analysis 12
Competitor Analysis 16
Sales and Marketing Plan 17
Management and Structure 18
Financial Plan and Projections 19
Patilad Wonder is a manufacturer of unique jewellery from raw gold into many different designs in the form of earrings, pins and pendants. We specialize in the processing of raw gold into jewellery and other related products. We are set to take the jewellery making industry by storm with our very creative statement pieces. We plan to fit in accordingly into this very competitive industry.
Patilad Wonders’ will be established as a limited liability company owned by Temidayo Awofeso and Aliu Aminu. The company will be managed and overseen by Temidayo Awofeso, a first-class jeweller of over twenty years whose expertise has been procured by top-notch companies like Steve Artificer but has now decided to work for himself.
The company intends to hire two full-time staffs and three part-time staffs to handle customer service and day to day operations.
Products and Services
PATILAD WONDER was established with the aim of maximizing profit in the female fashion and beauty industry. We want to compete favourably with the foremost jewellery making companies in Nigeria which is why we have put in place a competent quality assurance team that will ensure that any product and service rendered meet and even surpass our customers’ expectations.
We will work hard to ensure that Patilad Wonders’ products are not just accepted nationally in Nigeria, but also in other parts of the world. Our products and services are designing and manufacturing of all types of jewellery, training jewellers on how to become an expert, retailing of jewellery and other related products and repairs of types of jewellery.
The jewellery industry is highly fragmented with thousands and thousands of artisans competing for distribution contracts and fame. Some work and distribute locally, others have national distribution systems set up. Some artists will design products for larger companies to manufacture; others will design and make the pieces themselves. Our competitors are those that create designs that are then manufactured on a large scale and distributed nationally and those companies that have created the designs and make all the pieces themselves, and then do the wholesaling and retailing themselves.
PATILAD WONDERS will be focusing on two distinct groups of customers. One is the end consumer; the other is galleries, to be used as a distribution channel after manufacturing the jewellery from raw gold.
Our competitive edge is based on creative, unusual designs. While this strategy can be replicated, it is not easy. Creative, unusual designs require a skill. While not everyone has the artistic skill, we are certainly not the only one graced with this skill. Regardless, our founder is very skilled in what he does, and every piece that he manufactures incorporates an element of creative, unusual, eye-catching design that stands out from most jewellery.
We are quite aware that to be highly competitive in the jewellery making and retailing industry means that you are not only expected to be able to deliver consistent quality products, but you must be able to meet set targets. No one would want to continue to hire your services if don’t always meet up with the target date of completion of projects.
Patilad Wonders’ Jewelry seeks N5 million in long-term financing to cover start-up costs, equipment, building expenses, and working capital. Funding for the launch of the business will be provided primarily by equity from the partners and investors.
Our market survey and research show that Patilad Wonders’ Jewelry holds the promise of reaching positive cash flow in its 12th month of operation. The advantage of this is the provision it makes for accelerated repayment of its loan obligations, as well as for dividends to be paid to the owners.