Table of content
Executive Summary 3
Business Description 9
Products and Services 9
Competitive Advantage 12
Market Research 15
Competitor Analysis 15
Sales and Marketing Plan 16
Operational Plan 17
Business Risk 20
Management and Structure 20
Financial Plan and Projections 21
PATILAD Real Estate Agency is a real estate agency that will operate in all the states of Nigeria but will be headquartered in Lagos state. We intend to become specialists in owning, developing, acquiring, managing, selling and renting / leasing disposing multifamily of residential apartments, office apartments and industrial facilities et al. Part of our goal as a real estate agency, is to grow to become one of the top 5 largest real estate companies in the whole of Nigeria and to own and manage properties across the country.
PATILAD Real Estate Agency will be committed when it comes to maintaining a diverse portfolio of high quality apartment, office structures and industrial facilities. We will also focus on providing a dynamic, proactive and vibrant working environment for all our employees, such as discounted rentals for employees, and mouthwatering bonus (commission) for every deal that comes through any of the staff.
PATILAD Real Estate Agency is founded by DayoAdetiloye, JumobiOyebade and AdekunleKazeem. They are the major financier of the company. DayoAdetiloye is the company’s president and CEO. He has well over 20 years of real estate experience including, significant senior management positions in the areas of sales, marketing, new technologies, and franchise management for top real estate companies in Nigeria.
The real estate industry has been steadily growing over the past twenty years.
Start-up expenses and funding required are modest. They include expenses and the rest in cash needed to support operations until revenues reach an acceptable level. Most of the company’s liabilities will come from outside private investors and management investment.
However, we have current borrowing from a commercial Bank. A long-term loan that will be paid off in ten years.
The company expects to reach profitability in the first year and does not anticipate any serious cash flow problems. We conservatively believe that during the first three years, average profitability per month will be adequate. We expect that about one contract per month will guarantee a break-even point.