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Secondary School Business Plan

Introduction

The number one priority of every parent is to send their children to school to acquire knowledge from infancy, and school fees for these children take more than 20% of what parents are working for, depending on the number of children you have.

 

This has led to the booming of the private school business in Nigeria.

 

Nursery and secondary private school business in Nigeria has become more profitable these days than ever before due to the number of children that are born every day. With such an increase in the number of children born yearly- comes the need for more Nursery and Private schools that will cater to them, and the need for even more will continue over time.

 

In those days, a single government or missionary owned secondary school in a community would be just enough to cater to the children of the entire community. Then, there was no need for private nursery and secondary schools. Today, the story has changed- no single secondary or nursery school would be able to take care of the entire kids in a community, especially in urban places like Lagos and Abuja.

 

It has also become a general perception that the standard of education in private owned and managed schools are higher compared to that of the ill-equipped and badly maintained government-owned school.

 

Sending one’s children to public schools is equally regards as evidence of poverty. Therefore, every parent struggle to send their children to any available private school, it doesn’t matter if that one is even worse than the public school as it is called ‘Private School’. These general trends have combined to make an investment into Nursery and Secondary school a worthwhile investment.

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Table of content

Page

Executive Summary3
Introduction 4
Business Description
9
Products and services
9
Market Research 15
Competitor Analysis
15
Sales and Marketing Plan
16

Operational Plan
17
Business Risk 20
Management and Structure20
Financial Plan and Projections21

Executive Summary

PATILAD Secondary School is a new school that is involved in child care education at an affordable price located in Osogbo, Osun state.

We are in the business of providing secondary education that will mould the lives of children morally, socially, mentally and to be knowledgeable in all sphere of life.

The school is owned and managed by Dayo Adetiloye. He has over (15) years of teaching experience in secondary and secondary education. He has a Bachelor of Education (B.Ed.) Degree from Obafemi Awolowo University, Ife.

We educate children between the ages of 6 months to 15 years on reading, writing, skill acquisition (making of beets, snacks, painting, drawing, craft, etc.) We provide services that will mould the lives of children morally, socially and mentally.

We forecasted a 40% market share. With the introduction of N10,000,000, The business will generate a very high gross margin and a modest net margin after year three years and comfortable margin after year five.

By year five the business will have developed a respectable yearly net profit.

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