Table of content
Executive Summary 3
Business Description 4
Products and Services 7
Market Research 8
Competitor Analysis 10
Sales and Marketing Plan 11
Operational Plan 18
Management Plan 23
Financial Plan and Projections 28
PATILAD SHOES is involved in footwear manufacturing, retailing, training and shoes servicing.
PATILAD SHOES is a New business and will be registered with the Corporate Affairs Commission of Nigeria.
My idea is to be able to train and retrain more hands so as to boost the rate of production as well as to be able to compete with the world-class shoe manufactures in the year 2020. I want to revive the dead shoe sector and boost the Nigerian economy through exportation of my products as well as create more jobs.
PATILAD SHOES products and services are arranged in five arms of the business unit. Shoe sales – Shoes, Sandals And Slippers For Male And Female, Both Young and Old. We produce Moccasins, Casuals, Sandals, Loafers etc., Shoe servicing, Shoe Accessories and Training.
DAYO ADETILOYE: He is a Business Development specialist and alumnus of the Enterprise Development Centre of the Lagos Business School. He has over 10 years’ experience in shoe Making. He is the CEO of the business.
PATILAD SHOES looks to bring in annual sales of N25, 000,000 with an operating profit margin of 20%. Gross margins are at 51%, which is 6 percentage points higher than the retail industry average but in line with fashion retail averages. The breakeven is at the 9th month. Overall, PATILAD shoe projects to reinvest net profits of 5% into the company for service enhancements and growth initiatives.