Tea and Beverages Business Plan

 Introduction

Tea is one of the most popular and widely consumed beverages worldwide.

 

Research has shown that Kenya, is the leading tea producer in Africa, with an expanse of land that covers more than 110,000 hectares dedicated solely to tea production. This alone accounts for 17-20 per cent of that country’s total export revenue, placing it as one of its major foreign exchange-earners. In 2012, the tea industry brought US$1.27 billion US dollars into the country, which underscores Kenya’s position as the largest exporter of black tea in Africa and third largest in the world with Egypt, Pakistan and the United Kingdom as its major buyers.

 

Unlike Kenya, the Nigerian population places it amongst the biggest markets in the world with only a few notable tea brands in the country. These brands have limited competition and offer a limited variety of products to the most populous black nation on earth. To put it simply, tea production and consumption is a virgin area in the Nigerian beverage market and that has drawn the attention of me and my team to come out with our exceptional flavoured tea brand.

 

Imperatively, the success of Kenya’s tea production has motivated us to explore avenues to reposition our dear Nation as one of the leading tea producers in the world. We have therefore spearheaded a freshness in the tea industry in Nigeria with our unique healthy recipe tea made from the hibiscus flower.

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Table of content

Page

Executive Summary3
Introduction4
Business Description 9
Products and Services9
Competitive Advantage12
Market Research15
Competitor Analysis15
Sales and Marketing Plan16
Operational Plan17
Business Risk20
Management and Structure20
Financial Plan and Projections21

Executive Summary

PATILADTea (aka Patilad flavoured tea) is a standard and registered beverage company that will be located in Lekki Lagos State but hope to establish a robust distribution network all across Nigeria.

PATILAD Tea will be involved in the production, packaging and distribution of &beverages made from Roselle calyxes. Our plan is to build our brand to become a household name all across Nigeria. We want our tea to be found in supermarkets and stores all across Nigeria.

We are at the final stage of leasing a facility that is spacious enough to handle the kind of production company that we intend launching and the facility is located not too far from our greenhouse farm where we grow our raw materials.

Our Product

We create our own powerful infusion of Roselle calyxes carefully blend it with natural flavours to produce the tea and beverages. This combination of the raw materials and natural ingredients provides a potent dose of unique plant anti-oxidants from the hibiscus with the best possible flavour once brewed. The tea and beverages taste so good we don’t need to add any colours or artificial flavours so we keep them simple. The tea comes in different packs of natural flavours and non-flavoured ones. Our products are highly produced with a carefully selected raw material so we can be confident of optimum results.

Competition:

Our company is forming its own market with the unique concept and recipe blend which has passed very well during our random market test. Everyone needs a dose of healthy tea with unique taste experience and flavour. PATILAD Tea will ensure that all our customers are given first-class treatment whenever they visit any of our chains of outlets. We have a CRM software that will enable us to manage a one on one relationship with our customers no matter how large the numbers of our customers’ base may grow to. We will ensure that we get our customers involved when making some business decisions that directly affect them.

Our Company

PATILAD Tea is owned by Patrick Dayo Adetiloye and his immediate family members. Patrick is a food drinks specialist; he has a B.Sc. in Food Science and a Masters in Business Administration, with well over 10 years of hands-on experience in the foods production industry, and worked with some of the leading brands in Nigeria.  Although the business is launching out with a distribution network around Lagos, Ibadan and Ogun State there is a plan to expand to other states in a very short while.

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