Table of content
Executive Summary 3
Business Description 9
Products and Services 9
Competitive Advantage 12
Market Research 15
Competitor Analysis 15
Sales and Marketing Plan 16
Operational Plan 17
Business Risk 20
Management and Structure 20
Financial Plan and Projections 21
PATILADTea (aka Patilad flavoured tea) is a standard and registered beverage company that will be located in Lekki Lagos State but hope to establish a robust distribution network all across Nigeria.
PATILAD Tea will be involved in the production, packaging and distribution of &beverages made from Roselle calyxes. Our plan is to build our brand to become a household name all across Nigeria. We want our tea to be found in supermarkets and stores all across Nigeria.
We are at the final stage of leasing a facility that is spacious enough to handle the kind of production company that we intend launching and the facility is located not too far from our greenhouse farm where we grow our raw materials.
We create our own powerful infusion of Roselle calyxes carefully blend it with natural flavours to produce the tea and beverages. This combination of the raw materials and natural ingredients provides a potent dose of unique plant anti-oxidants from the hibiscus with the best possible flavour once brewed. The tea and beverages taste so good we don’t need to add any colours or artificial flavours so we keep them simple. The tea comes in different packs of natural flavours and non-flavoured ones. Our products are highly produced with a carefully selected raw material so we can be confident of optimum results.
Our company is forming its own market with the unique concept and recipe blend which has passed very well during our random market test. Everyone needs a dose of healthy tea with unique taste experience and flavour. PATILAD Tea will ensure that all our customers are given first-class treatment whenever they visit any of our chains of outlets. We have a CRM software that will enable us to manage a one on one relationship with our customers no matter how large the numbers of our customers’ base may grow to. We will ensure that we get our customers involved when making some business decisions that directly affect them.
PATILAD Tea is owned by Patrick Dayo Adetiloye and his immediate family members. Patrick is a food drinks specialist; he has a B.Sc. in Food Science and a Masters in Business Administration, with well over 10 years of hands-on experience in the foods production industry, and worked with some of the leading brands in Nigeria. Although the business is launching out with a distribution network around Lagos, Ibadan and Ogun State there is a plan to expand to other states in a very short while.