Table of content
Executive Summary 3
Business Description 9
Products and Services 9
Competitive Advantage 12
Market Research 15
Competitor Analysis 15
Sales and Marketing Plan 16
Operational Plan 17
Business Risk 20
Management and Structure 20
Financial Plan and Projections 21
PATILAD Transportation Company aka PATILAD will begin operations this year and provide transportation services covering various transportation packages to Nigerians. An opportunity for success exists because the national transportation industry is growing at an estimated 4% annually. This is due to the rural-urban migration that is sweeping through the entire country.
PATILAD is researching the market to identify potential opportunities for future sales in this rapidly changing environment. PATILAD’s long-term goal is to establish itself as an internationally recognized provider of top-of-the-line transportation services.
The company has discovered a major supply gap in the Lagos transportation system with lots of persons not been able to get to their destination in due time especially in the early morning and evening into late evening rush hour. Due to it, we are providing modern and executive coaster buses to serve several organizations that will love to provide corporate transportation services to their staff members.
To carry out this, we have conducted a survey to identify several companies within the same geographical location, basically on the island with staff coming from as far as Ikorodu, Agege, Mowe (in Ogun State) to mention a few. At present, we have identified more than 15 companies with staff strength within the range of5-20 that are willing to access our services. This allows us to capture a 10% market share of the companies within the Lagos island geographical zone. Upon the approval of initial funding for the company, we plan to formalize the business relationship with these companies and beginning servicing their transportation need. Sourcing will be continuously evaluated.
PATILAD will take advantage of trade shows, transportation industry publications, and other sources of industry-related information to monitor the quality of its offering.
PATILAD will start as a small organization and its employees will share in management duties and decision making. It will be important for each member of the team to be capable in all aspects of the business. Prerequisites for all PATILAD employees include at least five years of transportation industry experience, knowledge and ability in the types of activities PATILAD will promote.