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Travel & Tourism Business Plan

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It is a fact that the travels and tourism industry is not all about tourists but also about all those who travel from one country to another, from one city to another for various purposes and with the help of travel agencies.


The line of business (travel agency) is flexible and open to both big-time investors who have the financial capacity to invest in the travel and tourism industry and also aspiring entrepreneurs who just want to make a living but don’t have start – capital. As a matter of fact, entrepreneurs can start out as freelance travel agents if they are diligent enough, they can build a big and well-organized travelling agency.


Simply put, travel agencies render services that cover all aspect of travelling. Our job is to help our clients in securing visas (especially transit visas), purchase flight tickets, book hotels, book taxi cabs and bus shuttle services and of course make arrangement for site seeing amongst other services.


We work in conjunction with service providers such as airline companies, car rentals companies, cruise lines companies, hotels, railways, tourist sites managers and perhaps interpreters and security agencies.


Table of content


Executive Summary3
Business Description 9
Products and Services9
Competitive Advantage12
Market Research15
Competitor Analysis15
Sales and Marketing Plan16
Operational Plan17
Business Risk20
Management and Structure20
Financial Plan and Projections21

Executive Summary

PATILAD Travel International (PTI) will begin operations this year and provide adventure and travel packages to Nigerians. An opportunity for success exists because the national travel industry is growing at 4%, and adventure travel at 10% annually.

PTI is researching the market to identify potential opportunities for future sales in this rapidly changing environment. PTI’s long-term goal is to establish itself as an internationally recognized provider of top-of-the-line adventure travel. This goal does not prohibit PTI from participating in additional segments. It does, however, provide a corporate focus and a differentiated offering.

PTI has established relationships with providers of travel-related products and services. Two major airlines have been selected as our primary ticket providers in part because they do not cap the agent’s profit on tickets. This allows us to capture the 10% margin on ticket sales that was for many years the industry standard. Market research has enabled us to identify and establish working relationships with service providers around the world. PTI has been able to identify opportunities to capture margins of up to 25% from certain parties. Sourcing will be continuously evaluated.

PTI will take advantage of trade shows, travel industry publications, and other sources of industry-related information to monitor the quality of its offering.

PTI will start as a small organization and its employees will share in management duties and decision making. It will be important for each member of the team to be capable in all aspects of the business. Prerequisites for all PTI employees include at least five years of travel industry experience, knowledge and ability in the types of activities PTI will promote.

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