Vegetable Farm Business Plan
Vegetable farming is the growing of vegetables for the purpose of consumption by human beings. Vegetable growing is a practice that began in several parts of the world more than ten thousand years ago.
Initially, humans could only grow vegetables via manual labour, but as civilization came, livestock was domesticated and used to plough the farms, for vegetable plantation. In the recent time, nearly all vegetable farming processes are mechanized (especially in the advanced countries of the world), and specialist farmers tend to cultivate the vegetables and crops that are genetically disposed to doing well in their environment.
In Nigeria, vegetable farming is one aspect of farming with the ability to generate income and profits year-round. As it is, vegetable farming is one of the easiest agricultural engagements a farmer can venture into and the demand for edible vegetable is year-round, creating a veritable stream of income for the would-be farmer.
As a business, vegetable farming offers an opportunity to earn a steady income and also provide employment opportunities for a countless number of men and women. On a national scale, it also helps to reduce our dependence on other countries to meet our increasing food demand.
Major customers for green vegetable leaves in Nigeria are households. These households can be ranked based on income levels. They include high, middle level and low-level income earners having an annual income of over N800,000 to N1.5million and everything below N800, 000 respectively. Other consumers of the product are food supplement industries who make supplements out of highly nutritious vegetable like ugwu spinach.
The high demand for vegetable and its associate products has led to an increase in vegetable farmers springing up in many parts of the country. This, however, is still a far cry from the ever-increasing local demand for the product. Hence starting a vegetable farm of your own either on a large, small or medium scale is indeed a very wise decision as this will bring immense financial benefit both in the short and long term.
Table of content
Executive Summary 4
Business Description 7
Products and Services 9
Market Analysis 10
Competitor Analysis 12
Sales and Marketing Plan 13
Operational Plan 18
Management Plan 21
Financial Plan and Projections 22
PATILAD Farm is a new farm that is involved in Production, sales and distribution of highly nutritious disease-free, high quality, organically cultivated green leafy vegetables targeting consumers throughout Lagos and Ogun Nigerian. We are located in Ibafo, Ogun State.
PATILAD Farm is established as a limited liability company owned by Dayo Adetiloye, Adebayo Tijani, and other investors. The farm is managed and directed by Dayo Adetiloye, a veteran in the Agric. industry with 8years’ experience and Adebayo Tijani, an experienced Agro-allied specialist with over 15years’ experience.
Products and Services
PATILAD Farm will basically sell healthy disease-free and highly nutritious vegetables. We cultivate and sell the following widely eaten green vegetables in Nigeria: green leaf, ugwu(fluted pumpkin leaf), Efo Shoko(Lagos Spinach), Bitter leaves, EfoTete(Africa Spinach), waterleaf, Malabar Spinach, Efirin (scent leaf), Ebolo(Yorubanbologi), Afang leaves. Other products and services include viable and hybrid vegetable seeds, training and on-farm experience for would-be young vegetable farmers, etc. We produce process and package to meet the standard organization of Nigeria and international standard. We are concerned about providing vegetable products that meet for edible purposes.
Households demand for vegetable consumption is very high in Sub-Saharan Africa. The main forces driving the increased demand for vegetables and its derivative products in Nigeria include the increasing household consumption of vegetables due to increased income and increasing demand from the primary food processing industry.
Competitors for PATILAD Farm are mainly smallholder farms located in and around Ogun state.
PATILAD Farm’s competitive edge includes the use of modern production techniques and equipment which turns out high-quality products, excellent customer service, the expertise of its founders, etc.