Table of content
Executive Summary 4
Business Description 7
Products and Services 9
Market Analysis 10
Competitor Analysis 12
Sales and Marketing Plan 13
Operational Plan 18
Management Plan 21
Financial Plan and Projections 22
PATILAD Farm is a new farm that is involved in Production, sales and distribution of highly nutritious disease-free, high quality, organically cultivated green leafy vegetables targeting consumers throughout Lagos and Ogun Nigerian. We are located in Ibafo, Ogun State.
PATILAD Farm is established as a limited liability company owned by Dayo Adetiloye, Adebayo Tijani, and other investors. The farm is managed and directed by Dayo Adetiloye, a veteran in the Agric. industry with 8years’ experience and Adebayo Tijani, an experienced Agro-allied specialist with over 15years’ experience.
Products and Services
PATILAD Farm will basically sell healthy disease-free and highly nutritious vegetables. We cultivate and sell the following widely eaten green vegetables in Nigeria: green leaf, ugwu(fluted pumpkin leaf), Efo Shoko(Lagos Spinach), Bitter leaves, EfoTete(Africa Spinach), waterleaf, Malabar Spinach, Efirin (scent leaf), Ebolo(Yorubanbologi), Afang leaves. Other products and services include viable and hybrid vegetable seeds, training and on-farm experience for would-be young vegetable farmers, etc. We produce process and package to meet the standard organization of Nigeria and international standard. We are concerned about providing vegetable products that meet for edible purposes.
Households demand for vegetable consumption is very high in Sub-Saharan Africa. The main forces driving the increased demand for vegetables and its derivative products in Nigeria include the increasing household consumption of vegetables due to increased income and increasing demand from the primary food processing industry.
Competitors for PATILAD Farm are mainly smallholder farms located in and around Ogun state.
PATILAD Farm’s competitive edge includes the use of modern production techniques and equipment which turns out high-quality products, excellent customer service, the expertise of its founders, etc.